Producer Simon Holloway established Beaver in 1991. He has worked with pretty much everyone in the New Zealand music industry during that time and has numerous gold and platinum records. His productions have significantly contributed to New Zealand artists’ increased chart presence in their home territory over the last decade, exemplified at one stage in 2004 by his having mixed or produced 20% of the records on both the NZ Top 20 singles and album charts.
Simon has been a finalist for both Producer and Engineer of the Year at the New Zealand Music Awards, and was a finalist for Songwriter of the Year at the 2001 NZ APRA Silver Scroll Awards.
Simon’s mixes are consistently in the NZ radio industry monitor ing body RadioScope’s most played tracks of the year, to such an extent that twice in the last few years Beaver mixes have been on aggregate the most listened to NZ tracks at radio. When he decided to start his own label in 2003 he did so with characteristic success – first signing Misfits Of Science went to #1 on the NZ Top 40, reaching platinum sales status and winning numerous awards with industry defining videos and innovative recordings.
Simon has been mastering various projects in Atlanta GA over the past few years and this connection saw him working on his first US project in a production capacity in 2005. Somewhere in between this he also managed to produce and program the music backing track for Moana Maniopoto’s 2003 International Songwriting Competition Grand Prize winning song ‘Moko’.