What is NZAMP?

NZAMP (New Zealand Association of Music Producers) was formed in 2007 as a way to unite professional producers in the New Zealand music industry. Our goal is to provide a common voice for producers, to provide knowledge and education for artists, and to change perceptions about what a professional producer can bring to a project.

While anyone these days can purchase some recording equipment and call themselves a producer, we believe that the skills needed for the job are earned through years of experience.

Membership is currently open by invitation to New Zealand based producers who meet professional standards.

Objective

The objective of NZAMP is divided into two parts:

  1. To strengthen infrastructure and research & development spend within the music industry in NZ and to bring attention to the growth and value created in
    1. A viable and self-sustaining export industry for local artists and
    2. A culturally unique NZ brand that can be internationally recognised and sought after by international artists
  2. To provide education to artists through online and published text, interactive seminars, and industry events.

Vision

Contributing to a profitable future for the New Zealand music recording industry.

What is the structure of NZAMP?

NZAMP’s strength is in its members and it is currently governed by its memberbase who have been selected by invitation.

What is a producer?

Traditionally a record producer was someone who controlled the recording sessions, coached and guided the musicians, organized and scheduled production budgets and resources, and supervised the recording process from tracking, through to mixing, and mastering to ensure that it was completed time, within budget, and met the record label’s requirements.

With the advent of cheaper recording technology and the rise of independent artists, the role of a producer has shifted and these days a producer is often performing a variety of tasks which were traditionally handled by the record label. These tasks include selecting and arranging songs, overseeing recording sessions (and often engineering the recordings), and even writing the material. Producers have also become the main intermediary between artist and record label, signing new artists to production contracts, producing the recordings, and then licensing the finished product to record labels for pressing, promotion and sale.